Tuesday, July 04, 2006

Born to Sell

Some people are just born to sell especially if they love to create! My son has a playmate named Lazara who I think will make a great business woman someday. Any chance she gets she comes up with new ideas on what to make to sell. She makes flower arrangements from weeds (that actually look great), she sets up lemonade stands (wouldn't recommend drinking it) and she spends much of her day brainstorming new business models. Talking to Janille Hudson owner, designer and founder of Boosker Babies gave me real insight into the kind of woman Lazara will hopefully grow up to be.

Janille tells me that as a little girl she would fill her Radio Flyer wagon with rocks that she hand picked from her yard and go door to door selling them to her neighbors. She would also sell sand pictures from her front porch that she had made using sand from her sandbox and glue. Of course she also had lemonade stands, participated in school fundraisers and constantly came up with many new business ideas. Unfortunately, the "real world" got in the way of her big plans and she got a "real job". Owning her own business was a thought that she always entertained in the back of her head but she never really explored the possibility of it becoming a reality. Janille poured her energy into her work and managed to keep her mind content with being creative and hand making gifts for others every chance she could. She would make unique baby gifts for those that she loved rather than buying a present that anyone else could also buy. She made many bibs and burpers for family and friends. After making gifts here and there she realized that she could turn her love of creating baby items into a business. This is how Boosker Babies became a reality and Janille found herself living a childhood dream. Boosker Babies makes Bibs, Burpers, Blankets, and Bum Buddys all of which Janille, a new mom, finds to be essential baby items. When asked why these items in particular she explained to me that they were they ideal things for her to make since, all babies need Bibs & Burpers to keep clean, Blankets to stay warm and Bum Buddys to keep protected when being changed. She loves to keep up with trends in her designs as well as change the fabrics she uses frequently. Doing these provides her customers the assurance that their Boosker Babies purchases are fairly unique items. Janille decided to take a new approach when making products that is why all Boosker Babies items are reversible and made from 100% cotton and chenille fabrics.

To purchase a coordinating gift set or individual items from Boosker Babies which Janille promises to hand sew with love and particular attention to detail please click the picture above. Blog 2 you Later!

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